by admin
June 3, 2009
Local Issues
With the council voting for a common sense split of the hotel tax last night, the CVB dodged a bullet.
With one council member comparing marketing the city’s tourism industry to an oil change and another wanting to remove funding altogether, it seems to me the city’s in dire need of some professional marketing advice.
The fact [...]
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by admin
June 2, 2009
Local Issues
The recent idea suggested by Councilman Max Weaver to flip-flop the allocation of hotel tax dollars is ill-advised, poorly researched, and factually inaccurate.
While many companies and government entities are tempted to cut back on marketing in a recession, history shows doing just the opposite is the right thing to do.
A 2005 report from Penn State’s [...]
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