From the category archives:

Local Issues

Marketing Mason City Isn’t For Amateurs

by admin June 3, 2009 Local Issues
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With the council voting for a common sense split of the hotel tax last night, the CVB dodged a bullet.
With one council member comparing marketing the city’s tourism industry to an oil change and another wanting to remove funding altogether, it seems to me the city’s in dire need of some professional marketing advice.
The fact [...]

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Marketing Mason City Isn’t Just for Good Times

by admin June 2, 2009 Local Issues
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The recent idea suggested by Councilman Max Weaver to flip-flop the allocation of hotel tax dollars is ill-advised, poorly researched, and factually inaccurate.
While many companies and government entities are tempted to cut back on marketing in a recession, history shows doing just the opposite is the right thing to do.
A 2005 report from Penn State’s [...]

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Enough silliness over Vision Iowa

by admin May 30, 2009 Local Issues
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Haven’t we been through enough silliness over the Vision Iowa project?
With the announcement in today’s paper concerning a delay in the opening of the yet to be named hotel, I can hear the complaints now:
“See, we told you so …
How much will the delay cost the taxpayers? …
Will the “rich” owners expect a bailout? …”
… [...]

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